Shopping app powered by AI to improve apparel search and discovery.
Across many of my shopper product interviews, over a third of respondents expressed frustration with the search experience when shopping online. This was especially true for apparel. The most common complaint? Search results are cluttered with irrelevant items and show little understanding of what the shopper actually wants. Instead of helpful results, users are overwhelmed by endless pages filled with ads, off-target listings, and poorly organized information.
A simple query like "hot pink dress" might return results in red, coral, or even beige. Try searching for "top styles for fall" and no platform will deliver a curated, context-aware set of options. The experience lacks nuance, and it's clear that existing platforms aren't built to interpret intent, or fashion.
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